Breaking SEO, AEO, and GEO news with practitioner analysis. Google algorithm updates, AI search developments, Search Console changes, and what they mean for your rankings and AI citations. Updated with Failon’s POV on every major story.
A security advisory covering the All In One SEO plugin describes two vulnerabilities affecting over two million installations, and updating to version 5.0.2.1 or newer closes both of them.
All In One SEO Plugin Vulnerable to Two Exploits, Patched in 5.0.2.1 Read More »
Google launched The Non-Canonical Cabinet on October 14, 2026, and Gary Illyes used the first episode to explain that keywords in a URL only matter when Google knows almost nothing else about a page.
Shopify will stop serving Global Catalog REST API traffic on November 2, 2026, and any app that still searches or looks up products through the old endpoints needs to move to Global Catalog MCP before that date.
Shopify Global Catalog REST API Stops Serving Traffic on November 2 Read More »
Microsoft announced Topics Portfolio as a beta feature inside the AI Performance report in Bing Webmaster Tools, grouping the grounding queries where a site appears into thematic clusters and listing opportunity queries where rivals appear instead.
Bing Adds Topics Portfolio to AI Performance Reports in Webmaster Tools Read More »
YouTube is cited 200 times more than any other video platform across AI search experiences, according to Search Engine Land figures cited in a Precisify report published on October 14, 2026.
YouTube Cited 200 Times More Than Any Other Video Platform in AI Search Read More »
Shopify reported that AI-referred sessions converted 80% better than organic search sessions between April and June 2026, and AI channels also delivered nearly twice as many orders from new buyers.
Shopify Says AI-Referred Sessions Convert 80% Better Than Organic Search Read More »
WordPress released version 0.7.0 of the canonical MCP Adapter as a plugin installable from the WordPress directory on October 7, giving AI assistants a standard way to work with site abilities.
WordPress MCP Adapter Lands in Plugin Directory Read More »
Citations.io launched on October 13 in Newcastle as a platform that tracks how ChatGPT, Perplexity, Gemini and Claude mention, rank, recommend and cite brands inside AI answers.
Citations.io Tracks How AI Engines Cite Brands Read More »
Ahrefs analysed 66.6 million ChatGPT responses and found that only 14.4% involved a web search at all, while brand sites captured most single-site searches when a search did happen.
ChatGPT Answers Most Prompts Without Searching Read More »
Microsoft Clarity now lets you customize the brand terms used to classify branded queries in its AI Visibility dashboard. Here is why that small refinement matters for your GEO reporting.
Microsoft Clarity Lets You Fix AI Brand Tracking Read More »
SE Ranking’s study of 100,000 keywords found social media links in 67.66% of Google AI Overviews and 32.39% of AI Mode answers. Here is what that means for how I think about GEO.
Social Media Now Feeds Google AI Search Answers Read More »
Google Search Console’s performance report is stuck more than 64 hours behind, right when SEOs need fresh data to assess the September spam update. Here is what is happening and how I would handle the gap.
Google Search Console Data Stuck 64 Hours Behind Read More »
