Why Is Technical SEO Non-Negotiable for Ecommerce?
Technical SEO removes the crawl, indexation, and performance barriers that prevent your store from ranking in Google and being parsed by AI systems. I work on Shopify, WooCommerce, and headless builds. Platform-specific fixes, not generic advice.
Here is the truth: no amount of content or link building delivers full results on a technically broken site. Fix the foundation first. Everything else builds on it.
What I Fix
| Issue | Impact |
|---|---|
| Crawl errors | Pages Google can’t reach can’t rank |
| Core Web Vitals | Slow pages lose rankings and conversions |
| Duplicate URLs | Faceted navigation splits ranking signals |
| Schema gaps | Missing structured data means fewer rich results |
| JavaScript failures | Unrendered content is invisible to crawlers |
| Broken internal links | Link equity leaks; crawlers hit dead ends |
My Process
- Audit: Full technical crawl and log file analysis.
- Priority ranking: Issues ranked by business impact, not severity scores.
- Implementation: Fixes applied directly or handed to your developer with specs.
- Verification: Re-crawl to confirm every fix worked.
- Monitoring: Ongoing checks so new issues don’t accumulate.
Technical SEO for AI Crawlers
AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) have different needs than Googlebot. I make sure your store is accessible to them:
- Robots.txt allows AI crawlers (or blocks them intentionally, your choice).
- Key content renders without JavaScript where possible.
- Structured data helps AI systems understand your products.
- Clear, factual product information that AI tools can cite accurately.
Platform-Specific Expertise
| Platform | Focus Areas |
|---|---|
| Shopify | App bloat, duplicate URLs, theme performance, structured data apps |
| WooCommerce | Plugin conflicts, database bloat, hosting configuration |
| Headless | SSR/SSG rendering, API-driven content, edge caching |
| Custom builds | Whatever your stack needs: I read code. |
Yes, I read code. Most technical SEO issues live in templates, themes, or server configs, not in SEO plugins. I find them where they are.