What Does an Ecommerce SEO Audit Actually Cover?
An SEO audit finds the problems costing you traffic and sales. Not a spreadsheet of raw data. A prioritized list of what to fix first, ranked by expected impact.
I audit five layers: technical health, indexation, on-page optimization, schema markup, and AI visibility. You get a clear action plan. Your developer gets specific instructions. No vague recommendations.
Most stores have significant ranking opportunities hidden in fixable issues. Duplicate URLs. Broken schema. AI crawlers blocked by robots.txt. Pages Google cannot find. I find them.
The Five Audit Layers
| Layer | What I Check |
|---|---|
| Technical Health | Crawl errors, site speed, Core Web Vitals, mobile usability |
| Indexation | Sitemap coverage, robots.txt, canonical tags, orphan pages |
| On-Page Optimization | Titles, meta descriptions, headings, internal links |
| Schema Markup | Product, review, breadcrumb, and FAQ structured data |
| AI Visibility | AI crawler access, citation presence, content citability |
What You Receive
- Executive Summary: The top issues affecting your traffic and visibility, explained in plain language.
- Technical Issue Log: Every issue found, with severity ratings and fix instructions for your developer.
- On-Page Map: Page-by-page optimization targets for your key templates and landing pages.
- AI Visibility Report: Whether AI crawlers can access your site and how often AI tools cite your brand.
- 90-Day Plan: A prioritized roadmap: what to fix in weeks 1–4, 5–8, and 9–12.
How Long Does It Take?
| Store Size | Timeline |
|---|---|
| Under 500 products | 1 week |
| 500–5,000 products | 2 weeks |
| 5,000–25,000 products | 3 weeks |
| Over 25,000 products | Custom timeline |
What Happens After?
You have three options:
- Fix it yourself: Your developer works from the issue log; I’m available for questions.
- Guided implementation: I work alongside your team to prioritize and verify fixes.
- Done-for-you: I implement the fixes directly on your store.