I'm SEO Specialist
Failon A. Oben
Hi, I’m Failon Oben, an SEO Specialist with more than a decade of experience driving organic growth. I help businesses rank higher, attract qualified traffic, and increase conversions through data-driven SEO strategies. From technical audits to keyword research, content optimization, and local SEO, I specialize in turning search visibility into real business results.
What SEO Services I'm Providing
I help businesses grow their online presence with SEO strategies that actually work. From technical audits that fix hidden issues to keyword research, content optimization, and local SEO, my services are designed to boost your visibility, attract the right audience, and drive real results. Whether you’re running an e-commerce store, a local business, or a growing brand, I create tailored strategies to put you ahead of the competition on Google and other search engines.
Technical SEO
I dig into the backend of your site to fix crawling errors, indexing issues, site speed, and Core Web Vitals making sure search engines can find, understand, and rank your content properly.
Local SEO
I help businesses stand out in their local markets with Google Business Profile optimization, local citations, and geo-targeted landing pages, so customers near you can easily find and choose you.
AI Optimization
I leverage AI tools to uncover search opportunities, generate smarter keyword strategies, and streamline content planning, keeping you ahead in an evolving digital landscape.
On-Page SEO
From keyword-optimized titles to clean heading structures and smart internal linking, I fine-tune your website pages so they’re both search engine-friendly and user-focused.
Search Experience Optimization (SXO)
I go beyond rankings to improve how visitors experience your site, boosting usability, conversions, and engagement while keeping SEO best practices at the core.
Off-Page SEO
By building high-authority backlinks and strengthening your digital footprint, I enhance your site’s credibility and ranking power. From strategic link acquisition to brand mentions, I help your business gain the trust and visibility it deserves across the web.
Voice Search Optimization
I optimize content for natural, conversational queries so your brand shows up when people ask Alexa, Siri, or Google Assistant for recommendations.
Website Audit
I provide a detailed SEO health check of your website uncovering technical issues, content gaps, and ranking opportunities then deliver a clear action plan to improve your performance.
Web Development
I design and build fast, responsive, and SEO-friendly websites across platforms like WordPress, Shopify, and custom builds. Every site I create is optimized for search visibility, user experience, and conversions, so it not only looks great but also drives real business results.
SEO Tools
I use powerful SEO tools like Google Analytics, Ahrefs, SEMrush, Screaming Frog, and many more to uncover insights, track performance, and fine-tune strategies, driving stronger rankings and sustainable growth.
🔍 Keyword Research
The go-to for keyword discovery straight from Google’s database. I use it to uncover high-volume keywords, seasonal trends, and search demand insights to shape data-driven SEO campaigns.
A powerhouse all-in-one tool. I rely on it for keyword research, competitor benchmarking, SERP tracking, and uncovering content gaps that give clients a competitive edge.
One of my favorites for deep-dive SEO. I use it to analyze competitor backlink strategies, discover untapped keyword opportunities, and track content that drives traffic across industries.
Great for refining strategies with keyword difficulty and organic CTR insights. It helps me balance between “quick wins” and long-term competitive targets.
A goldmine for content ideas. I use it to find real-world questions and search queries that inspire blogs, FAQs, and optimized landing pages that speak directly to user intent.
đź“Š Analytics & Performance Tracking
The backbone of performance measurement. I track user behavior, traffic sources, engagement, and conversions to optimize strategies for ROI, not just rankings.
Essential for visibility. I monitor keyword performance, crawl issues, indexing status, and structured data insights to keep websites healthy and discoverable.
Beyond Google, I use this to boost visibility on Bing and optimize for secondary search markets often overlooked by competitors.
🛠️ Technical SEO & Site Audits
My favourite crawler. It scans sites the way Googlebot does, flagging broken links, duplicate content, missing metadata, and redirect chains perfect for large-scale technical cleanups.
I use Sitebulb when I need to visualize crawl paths. It shows site architecture in a clear, visual way, making it easy to explain technical issues to clients and dev teams.
I use this to measure Core Web Vitals, loading speed, and user experience performance. Its detailed breakdowns help me pinpoint bottlenecks slowing down websites.
Direct recommendations from Google for improving site speed and mobile usability. I use it for quick wins that boost both rankings and user satisfaction.
đź”— Backlink Analysis & Off-Page SEO
With Trust Flow and Citation Flow metrics, I use it to evaluate backlink quality and identify high-authority linking opportunities.
Perfect for managing blogger and influencer outreach. I use it to build authentic relationships that drive natural, high-quality backlinks.
Streamlines outreach at scale. I use it for large link-building campaigns where personalization and efficiency both matter.
✍️ Content Optimization & On-Page SEO
My go-to for content optimization. It uses real-time SERP data to create content guidelines, ensuring every page is competitive and keyword-rich without being stuffed.
I use Frase to generate SEO-driven content briefs. Its AI-powered suggestions help align content with search intent and Google’s natural language processing.
A premium content optimizer. I rely on it to strengthen topical authority, ensuring content includes semantically related keywords that rank higher.
Helps me build content strategies around topical clusters. I use it to ensure clients are seen as thought leaders with comprehensive, authoritative content.
A staple for WordPress sites. I configure Yoast to manage meta titles, descriptions, schema, and on-page elements ensuring SEO best practices are baked into every page.
📱 Local SEO & Listings Management
I optimize Google Business listings to maximize visibility in local search and Google Maps, ensuring businesses capture local customers.
I use it for citation tracking, local rank monitoring, and review management critical for businesses competing in local markets.
Great for finding niche citation opportunities. I use it to strengthen local SEO footprints and outperform competitors in specific regions.
đź‘Ą Competitor & Market Research
This tool reveals competitors’ traffic sources, top-performing pages, and audience demographics. I use it to guide strategy by learning what works in the market.
I track competitors’ keyword strategies, both SEO and PPC. It helps me uncover hidden opportunities and gain an edge in paid + organic search.
A lightweight, cost-effective tool I use for quick keyword research, site audits, and simplified competitor analysis.
Work Experience
My Work Experience as an SEO Specialist with more than a decade of experience helping businesses rank higher, drive organic traffic, and turn search visibility into real growth.
Managed and optimized multiple client e-commerce websites while serving as an embedded AEO strategist delivering Answer Engine Optimization, AI content architecture, and brand voice strategy to enterprise and growth-stage clients. Executed full-site AEO/SEO programs including multi-type JSON-LD schema stacking (up to 5 types per page), robots.txt AI bot crawl management (GPTBot, Google-Extended, PerplexityBot), and GEO (Generative Engine Optimization) frameworks to position clients as citeable authorities in ChatGPT, Perplexity, and Google AI Overviews. Conducted technical SEO audits, implemented on-page improvements, oversaw structured data, and delivered customized reporting and client training across all accounts.
Drove organic search performance for clients across retail, e-commerce, and service industries by optimizing site architecture, implementing structured metadata and schema markup, and ensuring Core Web Vitals compliance. Conducted comprehensive technical SEO audits to resolve crawl errors, indexing issues, and performance bottlenecks. Applied on-page best practices, built custom analytics dashboards to track KPIs, and utilized A/B testing with heat maps and click-tracking tools to refine conversion funnels. Aligned SEO strategies with broader digital marketing efforts including content marketing, paid campaigns, and social media initiatives.
Led SEO strategy and website optimization across the company’s e-commerce platforms to grow organic traffic and improve search visibility. Executed in-depth keyword research, on-page SEO, and product listing optimization, refining metadata, running A/B tests on titles and descriptions, and improving CTR. Directed technical SEO initiatives using Google Analytics and Google Search Console to resolve indexing issues and improve crawl efficiency. Built and presented SEO performance reports covering traffic, rankings, conversions, and bounce rates, and executed link-building campaigns to grow domain authority through guest posting and outreach partnerships.
Delivered end-to-end SEO strategy and web development for clients across retail, e-commerce, real estate, healthcare staffing, home improvement, and professional services industries. Executed full technical SEO audits, keyword research, content gap analysis, and metadata optimization. Built SEO-friendly websites on WordPress and Shopify with fast load times, responsive design, and high-conversion UX. Led a full domain migration and corporate rebrand, managing URL architecture, redirect mapping, robots.txt updates, schema rewrites, and a complete metadata overhaul with zero SEO equity loss. Conducted Google Business Profile audits, developed social media bio optimization frameworks as local SEO entity signals, and managed local citation ecosystems for NAP consistency. Spearheaded link-building and digital PR campaigns to grow domain authority, and delivered data-driven SEO reports and dashboards using Google Analytics and third-party SEO tools.
Making Google And Other Search Engines Work for You, Not Against You
Search engines may run on algorithms, but I know the real key to success is people. I’m Failon Oben, an SEO Specialist with more than a decade of experience helping businesses show up where their customers are looking.
Over the years, I’ve mastered the art of blending data with creativity digging deep into keyword research, fine-tuning technical SEO, and crafting strategies that not only boost rankings but also connect with real audiences. Whether it’s doubling organic traffic for a local business, fixing site issues that hold brands back, or building content strategies that actually convert, I thrive on turning complex SEO challenges into simple, measurable wins.
Where Data Meets Creativity in SEO
I believe SEO isn’t just about clicks it’s about creating growth, trust, and visibility that lasts. If you’re looking for someone who can cut through the noise and put your business front and center on Google, you’ve just found your SEO partner.
Your Growth, Powered by Smarter Search Strategies.
An SEO Specialist with 10+ years of helping businesses get found online. I turn complex SEO challenges into simple wins, boosting rankings, driving organic traffic, and creating strategies that actually convert. If you’re ready to grow your visibility and stand out on Google, I’m the SEO expert you can trust.
+1 437-600-1128
Monday - Saturday from 7am - 5pm
Ontario, Canada
Vaughan, L6A 3M9
contact@failonoben.com
Contact me any time!