Failon Oben: SEO & AEO Specialist (Ranking Brands on Search and Answer Engines)
Failon Oben is a Technical SEO and Answer Engine Optimization (AEO) consultant with more than a decade of experience. He helps businesses rank on Google, Bing, and AI-powered answer engines, including ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Toronto-Based SEO Consultant Serving B2B, B2C, SaaS, E-Commerce & Local Brands
Failon Oben started as a web developer in 2015 before transitioning fully into SEO in 2020. That technical foundation is the core of how he works. Every recommendation is grounded in how search engines and AI systems actually crawl, parse, and retrieve content.
Failon serves clients across industries including:
Failon's work spans both traditional search engines (Google, Bing, DuckDuckGo, Brave Search, Yahoo) and AI-native answer engines (ChatGPT, Perplexity, Gemini, Google AI Mode, Microsoft Copilot, Duck.ai).
What SEO & AEO Services Does Failon Oben Offer?
Failon Oben provides end-to-end SEO and AEO consulting services covering technical audits, content optimization, local SEO, link building, analytics, and AI search visibility. Services are available for one-time projects and ongoing retainers.
Technical SEO
Site audits, Core Web Vitals, schema markup, crawl optimization, site architecture
Answer Engine Optimization (AEO)
AI citation strategy, BLUF content structuring, FAQ schema, LLM visibility
Local SEO
Google Business Profile optimization, citation management, geo-targeted pages
E-Commerce SEO
Shopify/WooCommerce optimization, PDP copywriting, product schema
On-Page SEO
Title tags, meta descriptions, heading hierarchy, internal linking
Off-Page SEO
Link acquisition, digital PR, backlink auditing
Analytics & Reporting
GA4 setup, GTM configuration, custom dashboards, AI citation tracking
Content Strategy
Topical authority mapping, zero-click content, AI-extractable frameworks
SEO Training
Training clients’ in-house team on SEO fundamentals and best practices
SEO & AEO Tools Failon Oben Uses
Failon Oben uses a professional-grade stack of SEO, AEO, and analytics tools to audit, optimize, and track performance across search and answer engines.
Keywords Research Tools:
search volume data and forecasting
keyword research, competitive gap analysis, position tracking
backlink analysis, keyword explorer, content gap identification
long-tail keyword discovery
seasonal and trending query analysis
Analytics & Performance Tracking
user behaviour, acquisition, and conversion tracking
indexation monitoring, AI Performance Report, Core Web Vitals data
Impression, CTR and Page Performance tracking on Bing
event tracking, form submission tracking, custom triggers
Technical SEO & Site Audit Tools:
full-site crawls, redirect mapping, broken link detection
Core Web Vitals measurement (LCP, CLS, INP)
I use this to measure Core Web Vitals, loading speed, and user experience performance. Its detailed breakdowns help me pinpoint bottlenecks slowing down websites.
Backlink Analysis & Off-Page SEO
backlink audit and link-building outreach
link profile analysis and toxic link identification
Content Optimization & On-Page SEO Tools:
NLP-informed content scoring and keyword density
I use Frase to generate SEO-driven content briefs. Its AI-powered suggestions help align content with search intent and Google’s natural language processing.
Local SEO & Listings Management
GBP optimization and posting
local citation management and NAP audits
Competitor & Market Research
competitor ranking analysis
domain comparison and traffic analytics
AI citation tracking for selected prompts across LLMs
Brand mention monitoring and AI citation tracking
Failon Oben's SEO & AEO Work History
Failon Oben has over 10 years of professional SEO experience, starting as a web developer in 2015 and transitioning into full-time SEO consulting in 2020. He has held senior roles at agencies serving clients in e-commerce, healthcare, SaaS, and real estate.
Senior AEO & Entity SEO Strategist
Key contributions:
- Architected full AEO/SEO programs across 11-page website redesigns
- Implemented multi-type JSON-LD schema packages (up to 5 schema types per page)
- Configured robots.txt directives for AI bot crawl control (GPTBot, Google-Extended, PerplexityBot)
- Built GEO content frameworks for AI citation visibility across ChatGPT, Perplexity, Gemini, and Copilot
- Established company-wide editorial QA processes including plagiarism detection, source verification, and E-E-A-T compliance review
- Produced structured long-form content with verified external links (HTTP 200 status confirmed before publication)
SEO Specialist
Key contributions:
- Deployed multi-schema JSON-LD blocks per page (Article, FAQ, BreadcrumbList, ItemList, LocalBusiness)
- Produced AEO-structured blog content with exact-match FAQ schemas and PAA alignment
- Ran technical SEO audits to fix crawl errors, broken links, indexing issues, and Core Web Vitals failures
- Adapted optimization strategies to proprietary CMS platforms including Rentsync (property management)
Website & SEO Manager
Key contributions:
- Led SEO strategy and website optimization across e-commerce platforms to grow organic traffic and improve search visibility
- Executed in-depth keyword research, on-page SEO, and product listing optimization
- Refined metadata and ran A/B tests on titles and descriptions to improve CTR
- Resolved indexing issues and improved crawl efficiency using Google Analytics and Google Search Console
- Executed link-building campaigns through guest posting and outreach partnerships to grow domain authority
Freelance Web Developer & SEO Specialist
Key contributions:
- Led end-to-end SEO and web development for clients across retail, e-commerce, real estate, and services
- Directed PDP optimization on Shopify catalogues with claim compliance and brand voice alignment
- Served as Technical SEO lead for a full domain migration: zero SEO equity loss
- Ran Google Business Profile audits and local citation campaigns for multi-industry clients
- Built and maintained custom GA4 reporting dashboards with AI citation tracking
For case studies and detailed project outcomes, visit the Case Studies page.
Why Brands Hire Failon Oben for SEO & AEO
What separates Failon Oben from general SEO consultants:
Failon Oben’s value is grounded in a web development background that makes his technical SEO recommendations immediately implementable, no handoff gaps between strategy and execution.
Technical depth first:
Started as a developer in 2015. Reads and writes HTML, CSS, JavaScript, PHP, Shopify Liquid, and JSON-LD from scratch.
Dual-engine expertise:
Optimizes for both traditional search engines (Google, Bing) and AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews).
E-E-A-T compliance:
Builds content pipelines that satisfy Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.
Industry range:
Active client experience across e-commerce, B2B SaaS, real estate, healthcare, DTC brands, and local service businesses.
Making Google And Other Search Engines Work for You, Not Against You
Search engines may run on algorithms, but I know the real key to success is people. I’m Failon Oben, an SEO Specialist with more than a decade of experience helping businesses show up where their customers are looking.
Over the years, I’ve mastered the art of blending data with creativity digging deep into keyword research, fine-tuning technical SEO, and crafting strategies that not only boost rankings but also connect with real audiences. Whether it’s doubling organic traffic for a local business, fixing site issues that hold brands back, or building content strategies that actually convert, I thrive on turning complex SEO challenges into simple, measurable wins.
Where Data Meets Creativity in SEO
I believe SEO isn’t just about clicks it’s about creating growth, trust, and visibility that lasts. If you’re looking for someone who can cut through the noise and put your business front and center on Google, you’ve just found your SEO partner.
Your Growth, Powered by Smarter Search Strategies.
An SEO Specialist with more than a decade of helping businesses get found online. I turn complex SEO challenges into simple wins, boosting rankings, driving organic traffic, and creating strategies that actually convert. If you’re ready to grow your visibility and stand out on Google, I’m the SEO expert you can trust.
+1 437-600-1128
Monday - Saturday from 7am - 5pm
Ontario, Canada
Vaughan, L6A 3M9
contact@failonoben.com
Contact me any time!