I'm SEO Specialist
Failon A. Oben
Hi, I’m Failon Oben, an SEO Specialist with 10+ years of experience driving organic growth. I help businesses rank higher, attract qualified traffic, and increase conversions through data-driven SEO strategies. From technical audits to keyword research, content optimization, and local SEO, I specialize in turning search visibility into real business results.
About Me
Turning Analytics into Imagination in SEO
Where Precision Meets Performance in SEO
I believe SEO isn’t just about clicks it’s about creating growth, trust, and visibility that lasts. If you’re looking for someone who can cut through the noise and put your business front and center on Google, you’ve just found your SEO partner.
Over the years, I’ve mastered the art of blending data with creativity digging deep into keyword research, fine-tuning technical SEO, and crafting strategies that not only boost rankings but also connect with real audiences. Whether it’s doubling organic traffic for a local business, fixing site issues that hold brands back, or building content strategies that actually convert, I thrive on turning complex SEO challenges into simple, measurable wins.
What Services I'm Providing
I help businesses grow their online presence with SEO strategies that actually work. From technical audits that fix hidden issues to keyword research, content optimization, and local SEO, my services are designed to boost your visibility, attract the right audience, and drive real results. Whether you’re running an e-commerce store, a local business, or a growing brand, I create tailored strategies to put you ahead of the competition on Google and other search engines.
Technical SEO
I dig into the backend of your site to fix crawling errors, indexing issues, site speed, and Core Web Vitals making sure search engines can find, understand, and rank your content properly.
Local SEO
I help businesses stand out in their local markets with Google Business Profile optimization, local citations, and geo-targeted landing pages, so customers near you can easily find and choose you.
AI Optimization
I leverage AI tools to uncover search opportunities, generate smarter keyword strategies, and streamline content planning, keeping you ahead in an evolving digital landscape.
On-Page SEO
From keyword-optimized titles to clean heading structures and smart internal linking, I fine-tune your website pages so they’re both search engine-friendly and user-focused.
Search Experience Optimization (SXO)
I go beyond rankings to improve how visitors experience your site, boosting usability, conversions, and engagement while keeping SEO best practices at the core.
Generative Engine Optimization (GEO)
With AI-driven search (like ChatGPT and Google’s SGE) reshaping how people find information, I create strategies to position your brand for visibility in the age of generative search.
Voice Search Optimization
I optimize content for natural, conversational queries so your brand shows up when people ask Alexa, Siri, or Google Assistant for recommendations.
Website Audit
I provide a detailed SEO health check of your website uncovering technical issues, content gaps, and ranking opportunities then deliver a clear action plan to improve your performance.
Web Development
I design and build fast, responsive, and SEO-friendly websites across platforms like WordPress, Shopify, and custom builds. Every site I create is optimized for search visibility, user experience, and conversions, so it not only looks great but also drives real business results.
SEO Tools
I use powerful SEO tools like Google Analytics, Ahrefs, SEMrush, Screaming Frog, and many more to uncover insights, track performance, and fine-tune strategies, driving stronger rankings and sustainable growth.
The go-to for keyword discovery straight from Google’s database. I use it to uncover high-volume keywords, seasonal trends, and search demand insights to shape data-driven SEO campaigns.
A powerhouse all-in-one tool. I rely on it for keyword research, competitor benchmarking, SERP tracking, and uncovering content gaps that give clients a competitive edge.
One of my favorites for deep-dive SEO. I use it to analyze competitor backlink strategies, discover untapped keyword opportunities, and track content that drives traffic across industries.
Great for refining strategies with keyword difficulty and organic CTR insights. It helps me balance between “quick wins” and long-term competitive targets.
A goldmine for content ideas. I use it to find real-world questions and search queries that inspire blogs, FAQs, and optimized landing pages that speak directly to user intent.
📊 Analytics & Performance Tracking
The backbone of performance measurement. I track user behavior, traffic sources, engagement, and conversions to optimize strategies for ROI, not just rankings.
Essential for visibility. I monitor keyword performance, crawl issues, indexing status, and structured data insights to keep websites healthy and discoverable.
Beyond Google, I use this to boost visibility on Bing and optimize for secondary search markets often overlooked by competitors.
🛠️ Technical SEO & Site Audits
My favourite crawler. It scans sites the way Googlebot does, flagging broken links, duplicate content, missing metadata, and redirect chains perfect for large-scale technical cleanups.
I use Sitebulb when I need to visualize crawl paths. It shows site architecture in a clear, visual way, making it easy to explain technical issues to clients and dev teams.
I use this to measure Core Web Vitals, loading speed, and user experience performance. Its detailed breakdowns help me pinpoint bottlenecks slowing down websites.
Direct recommendations from Google for improving site speed and mobile usability. I use it for quick wins that boost both rankings and user satisfaction.
🔗 Backlink Analysis & Off-Page SEO
With Trust Flow and Citation Flow metrics, I use it to evaluate backlink quality and identify high-authority linking opportunities.
Perfect for managing blogger and influencer outreach. I use it to build authentic relationships that drive natural, high-quality backlinks.
Streamlines outreach at scale. I use it for large link-building campaigns where personalization and efficiency both matter.
✍️ Content Optimization & On-Page SEO
My go-to for content optimization. It uses real-time SERP data to create content guidelines, ensuring every page is competitive and keyword-rich without being stuffed.
I use Frase to generate SEO-driven content briefs. Its AI-powered suggestions help align content with search intent and Google’s natural language processing.
A premium content optimizer. I rely on it to strengthen topical authority, ensuring content includes semantically related keywords that rank higher.
Helps me build content strategies around topical clusters. I use it to ensure clients are seen as thought leaders with comprehensive, authoritative content.
A staple for WordPress sites. I configure Yoast to manage meta titles, descriptions, schema, and on-page elements ensuring SEO best practices are baked into every page.
📱 Local SEO & Listings Management
I optimize Google Business listings to maximize visibility in local search and Google Maps, ensuring businesses capture local customers.
I use it for citation tracking, local rank monitoring, and review management critical for businesses competing in local markets.
Great for finding niche citation opportunities. I use it to strengthen local SEO footprints and outperform competitors in specific regions.
👥 Competitor & Market Research
This tool reveals competitors’ traffic sources, top-performing pages, and audience demographics. I use it to guide strategy by learning what works in the market.
I track competitors’ keyword strategies, both SEO and PPC. It helps me uncover hidden opportunities and gain an edge in paid + organic search.
A lightweight, cost-effective tool I use for quick keyword research, site audits, and simplified competitor analysis.
Work Experience
My Work Experience as an SEO Specialist with 10+ years of experience helping businesses rank higher, drive organic traffic, and turn search visibility into real growth.
Managed and optimized 30+ e-commerce websites, executing tailored SEO strategies to improve rankings, traffic, and conversions. Conducted technical audits, implemented on-site and structured data enhancements, and collaborated with cross-functional teams to align SEO with content, UX, and marketing initiatives. Delivered reporting, training, and ongoing strategy adjustments to sustain visibility and growth across evolving search trends.
Managed and optimized company website and e-commerce catalogues (Amazon, Walmart, and in-house site), ensuring responsive design, SEO integration, and accurate product listings. Conducted A/B testing, analyzed performance data, and coordinated promotional campaigns to enhance user experience, boost traffic, and drive online sales while maintaining high customer satisfaction.
Drove SEO initiatives by optimizing site architecture, metadata, and Core Web Vitals compliance to boost organic visibility and performance. Conducted technical audits, implemented on-page best practices, and used A/B testing with behavior tracking to refine UX and conversion funnels. Built analytics dashboards to monitor KPIs and aligned SEO strategies with broader marketing efforts, enhancing lead generation and digital presence for clients across retail, e-commerce, and service industries.
I led SEO and website optimization efforts that boosted organic traffic and improved user experience. From keyword research to technical fixes, content projects, and link building, I helped MIRAMA grow its digital presence.
I’ve helped clients across industries build SEO-friendly websites, grow organic traffic, and improve conversions. From audits and keyword research to link building and content strategies, I’ve delivered measurable results for businesses worldwide.
My Portfolio
Some of my works and accomplishment
Stay In Touch
Let’s keep in touch! I’m always open to new conversations, fresh ideas, and exciting projects. Drop me a message, I’d love to hear from you.